Evento Wellmade

Andrea Rurale is the Regional President of FAI – Fondo Ambiente Italiano (Italian National Trust) in Lombardy.
After graduating in Economia e Legislazione per Le Imprese (Economy and Legislation for Enterprises) at the Bocconi University, he obtained a PhD in Marketing at Universidad de Valencia in Spain. At present he is a Professor for Marketing Management and Economics and Management in Arts, Culture, Media and Entertainment. His research is specifically focused on the impact of environment on consumers’ behaviour within a hedonistic context and on the enhancement of cultural heritage, notably in religious sites.
Since 2015 Andrea Rurale has been the Director of MAMA, the new Master in Arts Management and Administration of SDA Bocconi School of Management.