Vincenzo Aucella: Post Fata Resurgo

Laura Inghirami, journalist and advisor specialized in the jewelry sector, and Founder of “Donna Jewel”, interviewed, for the Cologni Foundation, the Master artisans who have been acknowledged in 2022 as “MAM – Master of Arts and Crafts”, in the category: Jewelry – Silversmithing – Goldsmithing.

Vincenzo Aucella, Marketing Manager and Master artisan of Aucella, and President of Assocoral, awarded MAM – Master of Arts and Crafts, has accompanied us to discover the history of his family company, which is based in Torre del Greco (close to Naples), home to a fascinating centuries-old tradition, and specialized in the processing and production of corals and cameos. “Post Fata Resurgo”: this is the motto of the city, which, like the legendary phoenix, has always risen from the difficulties to build a future made of uniqueness, art and beauty.

The history of Aucella began in 1930. Today Vincenzo and Manuel, under the expert guidance of their father Carmine, represent the fourth generation of the family, which over the years has been able to transform the company from a small goldsmith workshop to an excellent and world-renown atelier. “It was my grandfather Giovanni in particular – says Vincenzo Aucella – who shaped the vision of the company, investing in internationalization. He was a very esteemed man, here in Torre del Greco, for his competence and generosity, which led him to always help others and to invest in art to provide a future to the artists he met on his path”. The active inclination towards social commitment has still remained as an essential feature of the company. “Our founding values are the promotion of creativity and art, respect for our collaborators and team building”.

Furthermore, what drives the company every day is the strong passion for the ancient tradition of Torre del Greco, which today holds the world record for the production of coral jewels and cameos, two forms of art that had different developments and then met right here. “The stories of corals and cameos have one aspect in common – says Vincenzo Aucella – that is the importance of women. When men, since the Renaissance, stayed away for months, facing the sea to catch corals, the women had to carry on their families, facing poverty and uncertainty, since they did not know if their children and husbands would ever return. When in the 19th century the inhabitants of Torre del Greco learned not only to trade the raw material, but also to process it, often the women themselves engaged in this art during the long months in which their companions were by the sea. Similarly, between the 19th and 20th centuries Torre del Greco became an important cultural center and the landmark of cameo manufacturing, and then again women taught local workers this art, training the city’s artisans and master engravers”.

Torre del Greco, nestled in the wide horizon of the sea and the grandeur of Vesuvius volcano, is a continuous source of inspiration for Aucella. “Our territory has taught us to always seek for beauty. We are travelers, and we always carry this philosophy with us: wherever we go, we look for inspiration in beauty. When we create a jewel, we do not follow the trends of the moment, because our hand-crafted product represents a universal and timeless beauty”. And Vincenzo Aucella precisely and inextricably links the concept of excellence to the territory. “Only Torre del Greco specializes in the making of coral jewels and cameos. Uniqueness is the true essence of excellence”.

Pursuing excellence also means knowing how to effectively combine tradition and innovation. This is Aucella’s vision. “I studied IT, and this allowed me to bring technological innovation to the company. Furthermore, since the beginning I have sought to bring stylistic innovation in the atelier, to give a new soul to an art that is often associated with a bygone taste, through research, the continuous comparison with the contemporary world and collaboration with other top companies. Together with my brothers and my parents, Carmine and Maria Francesca, who work in the Torre del Greco office, we are always committed to guaranteeing the distinctive characteristics of elegance and refinement of our jewels and to promoting a culture of openness and innovation”.

And then, the prestigious MAM award. “My application for this award was a personal challenge. I have to thank Alba Cappellieri, who has always believed in our work and gave me the necessary inspiration to reach this important recognition. I consider this award a success for the whole company, for the family and for our collaborators who allow us to express our art at its best, in Italy and in the world”.
And Vincenzo Aucella wishes to dedicate the award precisely to Torre del Greco. “Our territory represents for us a great strength in positive moments, as well as in difficult times”. Post Fata Resurgo.

Laura Inghirami



Head Office and Factory:
Via Vittorio Veneto, 25 – Torre del Greco (Naples)
Phone: +39 0818812545

c/o Goldsmith Center “Il Tarì”
Form 106 – Marcianise (Caserta)
Phone: +39 0823513139