Betty Concept is a custom womenswear brand and craft tailor workshop. The atelier is run by Betty, Italian-Vietnamese tailor who, after working for several fashion brands, decided to open her own business in Brescia in 2015.
Betty received her first sewing machine as a gift from her mother, when she was only six years old: since childhood, for her, fabrics and colours represented a mean of communication with the power to highlight the different facets of a person.
Opening her own business, Betty was finally able to give way to her personal vision of fashion: an instrument to be put in service of people and their uniqueness, allowing them to tell their story and express their personality. Clients can get inspired by a wide variety of designs, suitable for all shapes, sizes and tastes.
Betty’s style is unconventional: made-to-measure, completely handmade and sustainable, that is, made to last.
None of her garments are seasonal or standardized, but rather intended for ordinary, real and authentic women.

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