torino
tuesday
11:00 - 18:00
wednesday
11:00 - 18:00
thurday
11:00 - 18:00
friday
11:00 - 18:00
saturday
11:00 - 18:00
Showroom: yes
Tonatto Profumi is a Turin-based maison of artistic perfumery that has embodied Italian excellence since 2000. Its creations blend style, elegance, timeless taste and innovation. A pioneer in connecting fragrance with the world of art, the maison interprets artistic masterpieces through olfactory compositions, transforming perfume into a cultural experience.
In the atelier and laboratory in Turin, research is a daily commitment. Each blend is filtered by hand, the result of a refined balance between craftsmanship and innovation, and made using only the finest raw materials. The outcome is a collection of sophisticated fragrances that express a distinctive olfactory identity.
At the heart of the brand is Diletta Tonatto, perfumer and sociologist, a singular figure in the contemporary olfactory landscape. Her hybrid background gives rise to a vision in which fragrance becomes a narrative device — a bridge between identity, memory and desire. Her compositions are sensitive instruments, contemporary talismans that accompany individual and collective transformations. They do not ask us to choose who to be; they invite us to feel ourselves in the moment, in memory, in imagination.
Sociology enters olfactory creation not as abstract theory, but as a sensitive practice: an invitation to reinhabit the senses and restore centrality to smell within a truly multisensory vision, where perfume becomes a means of understanding oneself and the world. Fragrance becomes living matter, capable of giving form to feeling.
RATINGS