Recommended by: CAROLINA GUABELLO

Idarica Gazzoni is a craftswoman specialized in decorating fabric and upholstery in the Ottoman, Moghul and Central Asian styles: after years of experience in wall decoration and trompe l’oeil painting, in 2009 she founded Arjumand’s World, a small craft business. Idarica’s idea was inspired by the figure of Arjumand, a Moghul princess to whom the Taj Mahal is dedicated; the rich, but elegant and measured  style of ornamental details, recalls the art and style of a number of countries, from 18th century aristocratic Russia to the China of the Miao ethnic group. In her studio there are linens, velvets and silks, but also wallpaper, which evoke ancient and highly refined decorative motifs.

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Carolina Guabello Art director
A volcano bursting with ideas

Idarica is a literate and sophisticated person, who will help you to decorate and furnish your home! It used to be called “orientalism”: all ...

Idarica is a literate and sophisticated person, who will help you to decorate and furnish your home! It used to be called “orientalism”: all that a traveller would bring back to Europe after a great adventure in the East. And that’s what you will see once you get to her studio: there is a huge selection of wallpapers, fabrics, furnishings, and much more. Idarica is a real volcano bursting with ideas and tips to decorate a timeless home. She tells her vision of the world through her shining eyes and her passion for distant cultures.