Back in the 1930s, Chiara and Mariella Naddei opened their jewellery shop Al Gingillo in Milan and started the so-called “stage jewellery”, the Parisian bijoux fashion. The style rapidly spread throughout Italy. To this day their shop is a real melting pot of feminine ideas and craftsmanship. This combination creates a great variety of shapes, from jewels inspired by vintage models to new fantasies, often designed with clients. Their 80-year long experience allowed Chiara’s daughter Gloria to create “Chic Ad Hoc”, a new online and offline integrated boutique. The boutique offers a unique selection of silver jewels with exclusive design.
Photo credit: Dario Garofalo