The Horn Museum in Florence

Herbert Percy Horne was an architect, scholar and art collector from London. When he founded the Horne Museum, his purpose was to make a prestigious exhibition site for his collections out of his residence, but also a vibrant cultural place to learn from history and art.
Besides the painting “Santo Stefano” by Giotto, standing out for its importance, the rooms of the Museum house the works of many other important artists, like Filippo Lippi, Bernardo Daddi, Simone Martini, Pietro Lorenzetti, Dosso Dossi, Antonio Rossellino, Jacopo Sansovino, Agnolo di Polo, Jacopo del Sellaio, Luca Signorelli, Pietro di Giovanni d’Ambrosio, Niccolò di Segna, Piero di Cosimo, Desiderio da Settignano, Bartolomeo Ammannati, Lorenzo di Credi, Carlo Dolci, Gian Lorenzo Bernini, Domenico Beccafumi, Giambologna and a precious panel by Masaccio: more than six thousand pieces of art are displayed.
These extraordinary works of painting, sculpture, pottery, goldsmithing, furnishing, plating and weaving have been coexisting with elegance and harmony in the Corsi Palace since the end of the XIX century, in the area of Santa Croce in Florence.

Irresistible bouquets

Florence, the city of art and know-how. Florence, the city of perfume. A longstanding tradition that started in the Renaissance and is perpetuated today by the city’s time-honoured perfume houses and award-winning noses, creating innovative products that are appreciated all over the world.
The city’s dedication to artistic perfumery has brought about the establishment of a very successful specialised trade fair, “Fragranze”, managed by Pitti Immagine. Many things have changed since the days when the “Nuovo Ricettario Fiorentino” was developed by the Collegio dell’Arte dei Medici, in 1498, setting the rules for apothecaries when they created their compounds, and the development of botanical sciences, so dear to the Medici family.

Officina Profumo – Farmaceutica di Santa Maria Novella was established by the Dominican friars who originally settled down in Florence in the 13th century. The Officina Profumo’s entire history can be admired in its perfectly preserved furnishings, instruments and decorations. Famous historical creations include Alkermes (a red liqueur obtained from dried cochineal) and the Polvere per bianchire le carni (a “skinwhitening powder” developed in the 1920s). Eugenio Alphandery, the perfume house’s entrepreneurial owner, firmly believes in the value of an entirely “made in Florence” production. «Medicinal plants, lavender and roses are grown in our garden at Villa La Petraia,» he explains, «and all our candles are manufactured in our facility.» Officina Profumo – Farmaceutica di Santa Maria Novella creates fragrances to celebrate many special occasions: Acqua di Colonia Cinquanta marked the 50th anniversary of Florence and Kyoto becoming twin cities; Lana is a limited-edition eau de cologne that is soft and warm as wool. «The Cupid and Psyche exhibition held in 2012 at Palazzo Marino in Milan inspired a special room fragrance; and the Maledetto fragrance was created for the Caravaggio Experience project.»

Workers of the soul

Tarshito’s artistic journey represents the link between the cultures of art and craftsmanship of the Western and Eastern hemispheres. His designs are full of mystical and spiritual references, and find their most intense portrayal and formalisation in India’s artisan culture.

Your coherence and your love of Mediterranean materials and culture are well known; as a designer, what is your position on the cultures of design and applied arts?
I don’t regard them as conflicting. In my approach, in my artistic sensitivity, both elements come together. Indeed, I feel I am a “link” between both cultures. I was born in the Western world, but I have had the opportunity, in fact I still do, to visit many other parts of the planet, in particular India, a country with deep cultural roots. I am reading the Vedas, the sacred texts, which were given to India four thousand years ago. When I spend time in two parts of the world that are apparently so different, perhaps even divergent, I shift between the art and craftsmanship of both cultures. In India and in industrious Puglia, in the south of Italy, I learn what these opposites have in common. I am gradually experimenting the “Oneness” of East and West. The more I travel, the more I discover little rituals that the world is forgetting: among the people I meet in the south of Puglia (like the craftsmen that make gilded ceramics, a great Italian tradition) as much as among the tribal people I meet in India, those who propitiate the gods by painting their houses, their raw mud huts, for a good harvest, for a good marriage… I am rediscovering these practices particularly in this part of the world, the one from which I am talking to you: Italy, the founding rituals of which I am investigating. Being an architect, I come across these rites in my work. I often hear old masons talk about their small offerings, perhaps just a few coins, to Mother Earth. It is part of the “old knowledge” and know-how of the hands I am lucky enough to work with. Sometimes the hands are Italian, sometimes Indian and sometimes Albanian. What I’m saying is that, over the course of time, I have gradually started to see how, through the magical area of symbolism and ritualism that expands beyond the specific cultures of the East and West, these two parts actually come together, they become one. What I perceive now is no longer a Mediterranean culture or an Oriental culture: it is simply culture. Just now I was mentioning the roots, the rituals and symbols. The visualisation of the roots, giving them a physical shape, is something that I can create or that an Indian or Puglian artist or craftsman can create. If, through the shape, the symbol guides me to a concept, there is an equally powerful energy that drives me back towards Transcendence. What is really important is that the symbol creates a state of profundity, which gives me access to conceptuality. This action inevitably leads me to the essence of design, to this form of awareness. In the effort to approach the essence we are paying tribute to design, offering it to Transcendence. So, as a designer, my position toward creativity is that it is a process, a journey.

Pariani

We have invited Aurelio Mutinelli, Selleria Pariani’s President, to tell us about his own and his company’s story, a long-standing Milanese firm, which created the first modern saddle worldwide.

When did the story of Selleria Pariani begin?
In the early 20th century, Adolfo Pariani was the owner of a shop in Milan, a few steps from the Duomo, specialising in English apparel and articles. As he was working with skilled craftsmen, he decided to start making his own saddles and accessories, to stop importing them from then UK. In those years, Federico Caprilli, a cavalry officer from Pinerolo, was developing a new horse-mounting system which, unlike the British one in use at the time, allowed the horse to move more freely and naturally. Adolfo Pariani offered to cooperate with him and create a saddle fitting the new system, and lieutenant Caprilli agreed.
This is how, in 1905, the “Pinerolo saddling system”, named after the town in Piedmont where the famous Scuola di Cavalleria was based, came to life. And this is how the story of Selleria Pariani began.

Old style paper

With special thanks to Sicilian cassata. This famous and delicious dessert, typical of the island, played an important role in the survival of the Amatruda paper mill. In the first half of the 20th century, when systematic industrialisation and the development of more modern commercial arteries were heavily penalising the increasingly isolated Amalfi, Ferdinando Amatruda and his son Luigino (the same “Don Luigi” who, in his later years, was highly revered among the most sophisticated publishers) succeeded in keeping the family activity alive thanks to a particular white paper known as “briglia”, which was widely used by pastry shops in Southern Italy, as well as by law firms. Even today, at the zenith of email and ebooks, it is not easy to keep afloat; but luckily, luxury books and wedding announcements have replaced Sicilian desserts and legal folders.
Don Luigi’s daughter, Antonietta, carries on the family trade with philological rigour, in keeping with her father’s principles and with the history of the Amatruda family, who have been associated with paper production since the 15th century. Antonietta is ably assisted by her sister Teresa, her brother-in-law Lucio and her nephew Giuseppe Amendola, as well as by a handful of employees who have been working with the company for decades. Indeed, the production of handmade paper at the ancient bridge mill on the River Canneto has substantially remained unchanged since the Middle Ages, when paper was made from rags (“Bambagina”, as it was called around here). Now, as then, the water that descends from the heights of the Amalfi hinterland through the Valle dei Mulini is used to produce a cotton or cellulose pulp almost without impurities. Also bearing witness to the many centuries of the mill’s activity are the ancient stone tubs, called vats, into which the water was conveyed by opening a stopper that was linked to a chain; the water flowing into the vat moved a wheel that put into motion a transmission shaft attached to a spiked wooden mallet that pounded and reduced the rags to pulp.

Only passion gives meaning to work

Theodor Adorno once wrote that “freedom would be not to choose between black and white but to abjure such prescribed choices”. It is an approach that clearly reflects our current situation; instead of looking for a fertile combination of complementary principles, we often end up working in one direction only. Yet in so doing, we frustrate the blossoming of riches that diversity can offer.

When examining our economic model (not just Italy’s, but that of many European countries too), we tend to think in terms of opposing forces: industry versus craftsmanship, digital versus manual, and so on. Yet this economic model does not reflect the growth prospects of a country like Italy, where the economy is also based on culture; not just culture in terms of museum heritage, but also of its priceless legacy of “savoir-faire”, a knowledge that encompasses conceptual and productive skills. Culture and work, or rather the culture of work, where work is not done by faceless insects but by human beings who dedicate their lives and creative talents to achieving a functional perfection that makes history as much as creativity itself. Economist Stefano Micelli reports that Chris Anderson, former Editor-in-Chief of Wired magazine, predicts that the next industrial revolution will be fronted by a new generation of small businesses which combine cutting-edge technology with craftsmanship. Their aim will be to offer limited editions, innovative products that can be tailored to suit customers’ needs. But if we think about it, it is something that is already happening and indeed already producing results in many of the fields in which Italy excels: fashion, design, shipbuilding and jewellery to name but a few. Over the years, many of our businesses, often small family-run outfits, have been signed up as key partners of luxury groups. They come to Italy to have shoes, bags, suits, and jewellery made; not just for Italy’s unrivalled craftsmanship, but also because in this country they (still!) find skilled craftsmen that can develop technique and art. They offer an ability to innovate which goes hand-in-hand with the safeguard of a centuries-old legacy of culture and craftsmanship. Of course, nobody can claim craftsmanship as their exclusive domain. But in Europe, and indeed worldwide, there are areas  where certain techniques have become part of the local lifeblood. You breathe it in the air and see it in the eyes and hands of the people; districts where the combination of matter and imagination generates magnificent objects, the functional and creative expression of craft and ingeniousness.

Perhaps the potential for growth lies in this merging of technology and craftsmanship, design culture and interpretation, perspective and historical knowledge, an opportunity for those aware that the future is about looking beyond a reality in black and white, to find solutions that are new, creative and made-to-measure. Customised solutions are required for ever-changing needs, even when they are as old as mankind itself. They include the need to identify with an object that reflects who we are, made with techniques that are not just crude actions but actually transform the material, looking beyond immediate profit and investing in resources of the future. Resources such as knowledge and know-how which are unaffected by the ups-and-downs of the stock exchange; resources which cannot be sold off in bland financial buying-and-selling processes which overlook the value of passion, the only truly meaningful aspect of work itself.

Photo credit: Emanuele Zamponi

BottegaNove

BottegaNove creates decorated mosaic pieces both in ceramics and porcelain.
We have met Christian Pegoraro, a third-generation master ceramist, who has been able to re-interpret the ancient tradition of ceramics processing through innovative thinking.

What is the story of BottegaNove? How did you start your activity?
BottegaNove was created at the end of 2013, with the aim to produce decorated mosaic pieces in ceramics and porcelain, following the working process used in artistic ceramics. I grew up amidst ceramics in Nove, where my grandfather established his own artistic manufacture firm in 1964. The activity was then continued by my father and is now carried forward by myself and another associate partner.
Over the years, we have cooperated with important firms in the coating sector, providing specific decorations based on high-end craftsmanship and excellent manual skills. Thanks to this field experience and to Nove’s traditional savoir-faire, I decided to embark on an individual pathway in mosaic production, with an immediately innovative approach, cooperating with people who did not come from the world of production, but were able to work on ideas and creativity in transversal fields, like architect Cristina Celestino.

What kind of products do you create?
We mostly create decorated mosaic pieces for ceramics and porcelain coating. We are also active in the field of artistic ceramics, especially for so-called traditional productions, but we are now working toward achieving unprecedented, research-based results by blending two-dimensional coating production and artistic ceramic production.
We consider ourselves as a “happy island” within the mosaic and tile landscape: we are among the very few who are still carrying forward a tradition of handmade tile production and decoration within the standardised, anonymous scenery of the coating sector.
The Plumage collection typifies the cooperation between our savoir-faire and Cristina Celestino’s creative vision and research. For this project we have produced ad-hoc moulds giving shape to three-dimensional tesserae, with bas-relief veining. The project has been realised both in porcelain (with a 100% Limoges mixture) and in ceramics. Porcelain is paste-dyed, while ceramics tesserae may be either monochromatic (with or without colour-changing lustres) or hand-decorated. Our point of reference rests on birds’ plumage: variety springs both from the plumage colours or from the multifarious combinations we can achieve.
Thus, the strong points of our work are enhanced by this project, allowing us to explore, within one single theme, an endless variety of decorations – even customised ones – and to achieve the most varied results by assembling different kinds of tesserae (as we did in the panels on display in the Fuorisalone). The chromatic and material vibrations from the tesserae turn this versatile, rich project into an actual interior design project.

Ezia Di Labio

What is your story? And how did you started your activity?
After graduating at the Artistic High School in Pescara, I moved to Bologna where I started studying violin. The violin-maker Master Otello Bignami used to take care of my instrument and I used to spend more time in his laboratory than practicing: his work really inspired me more than other disciplines and he, as a very sensitive person, understood that. For this reason he proposed me to attend a 4-year educational training for violin-makers that would take place in Bologna under his guide: I was starting my career!

Which are the main features of the Bolognese method in the construction of a violin?
In the history of the Bolognese school, several masters have expressed their personality and style, with shapes and models that are absolutely recognizable; the construction process is characterized by using the internal shape, the edges are well rounded, and the threads’ tips have the particular “pungiglione” (sting). The Bolognese paint is recognizable by its red tones.

Hèléne Moreau

Which is your history?
In 1986 I moved to Palermo, joining a group of friends who were musicians, craftsmen and artists. At time, I was coming from working experiences in the social sector in France and with that know-how I started a new life in Palermo, where I got deeply in contact with the world of the theatre and of the stage.
That was a really important opportunity that allowed me to experiment the technique of Serti on silk (a colouring technique) both in the realization of theatrical costumes and in set-design.

Why have you chosen Ortigia as main location?
With my partner, who is now my husband, we created a professional training course of fabric decoration where I taught the Serti technique to many women, not only from Palermo. Then I’ve been working for traditional performances, creating costumes for the Curculio di Plauto, and on that occasion I discovered Ortigia, amazing white pearl on a shining sea…such an inspiration for the production of my silk foulards!
In 1992 we moved to Ortigia. At time, nothing was suggesting a touristic development of the area, when I started to work with passion.
Now that Ortigia has become a very popular touristic centre I still work with even more motivation to my artisanal production.

Painted in stone

The beautiful tradition of mosaic works fashioned in semiprecious stones that originated in the Italian Renaissance is still carried on today in the heart of Florence by the Scarpelli family: in the workshop Le Pietre nell’Arte, this art finds a natural continuation under the banner of absolute and acknowledged excellence. This particular mosaic technique, with which extraordinary pictorial and decorative effects can be achieved, is called commesso fiorentino from the Latin “committere”, to bring together, to unite.
It was originally developed in the second half of the 15th century, but this art flourished under the enlightened patronage of the Medici family: first with Francis I and then Ferdinand I, who founded the glorious Opificio delle Pietre Dure (Workshop for Hard Stone) in 1588. Indeed, most of the specialised artisans who decorated the Medici’s magnificent Cappella dei Principi in the Basilica di San Lorenzo, a masterpiece of this technique, were trained in the Florentine Workshop. Many extraordinary artworks were produced with these inlays in semiprecious stones, ranging from furniture to ornaments and even magnificent copies of paintings, and the Florentine masters became famous throughout the world for their inventiveness and skill, until the decline of the Medici and Lorraine dynasties in the late 19th century.
The ancient and laborious art of commesso is perpetuated today by master craftsman Renzo Scarpelli and his son Leonardo: both artisans command with unmatched skill every phase of this technique, from selecting the stones to cutting them, smoothing and polishing the surface, exploiting every shade and variety of colour in the natural stones to create astonishing “stone paintings”. The expressive power and pictorial delicacy of their works is awe-inspiring, as one does not expect so much beauty to emerge from a material as difficult and hard as stone… Tuscan landscapes, Florence and the Arno, children and animals playing, country scenes, seascapes, still lives, flowers, jewels, objects and miniatures, replicas of famous paintings… all appeal to us for their poetry and perfect execution.